Santa Fe Brewing Co.
2010 was the year we introduced cans. Santa Fe brewing was the first craft beer in cans in the NM market. That was really a turning point in the business. I knew I needed to partner with somebody, that’s when I started working with Kris Axtell. The idea was, I think I can build this to a 200,000 barrel a year brewery. At the time I was brewing 12,000 barrels. It’s really nice that Luna was able to understand what the business was about, what my long term plan was and understand what it’s going to take to get there. Ideally, my vision is we get to that 200,000 capacity by 2023. It may take longer but I think it’s a realistic goal based on the growth patterns we’ve seen over the last decade. What really separates Luna Capital from a normal lending institution is their ability to really dive into what their customer’s needs are and figure out exactly the best way to get to where their vision ultimately is.