PRESS PAGE - Luna Capital Advisors
Luna Capital offers Commercial Brokerage · SBA and Conventional Financing · Analysis and Planning · Commercial Loan Servicing and Escrow · Insurance Planning · Debt and Equity Solutions
luna capital, Commercial Brokerage, Financing, sba, Commercial Loan, Insurance, Planning, Kris Axtell, Kristopher Axtell, Brandon Fitzpatrick, Sydna Mariani, Tiphini Axtell, Kenneth Dobbs, Ken Dobbs, A.J. Martinez, AJ Martinez, luna capital, luna capital advisors, luna capital realty, luna capital mortgage, luna capital servicing, commercial brokerage, SBA financing, small business, commercial loan servicing, debt, equity, SBA 7(a), SBA 504, permanent financing, construction loan, mezzanine debt, bridge loan, HUD financing, santa fe brewing, bosque brewing, vinaigrette
page-template,page-template-blog-compound,page-template-blog-compound-php,page,page-id-1872,bridge-core-1.0.4,qode-quick-links-1.0,ajax_fade,page_not_loaded,,qode_grid_1300,footer_responsive_adv,qode-child-theme-ver-1.0.0,qode-theme-ver-19.6,qode-theme-bridge,qode_header_in_grid,wpb-js-composer js-comp-ver-6.1,vc_responsive


Featured, Press Release / 12.07.2019

Investor group spearheaded by Luna Capital Holdings announces major acquisition and tenants in Railyard District: construction begins summer 2019, targeted opening January 2020.

FOR IMMEDIATE RELEASE: July 11, 2019, Santa Fe, New Mexico—Kris Axtell, CEO of Luna Capital Holdings, a Santa Fe-based brokerage firm which specializes in brokering funding for craft beverage clients as well as other niche industries announces it is spearheading the investor group named 500 Market, LLC.  The ownership group is comprised of Kris Axtell, managing partner, along with four local investors, including Mike Vigil, owner of MV Industries Real Estate LLC and General Contractor for the project, and Tom Wolinski, founder/owner of Wayward Sons Distillery.
Featured, Press Release / 24.09.2018

When businesses have maxed out conventional SBA funding at $5.5MM, SBA Green 504 loans allow borrowers to finance energy efficiency costs into a second mortgage, giving them the ability to finance larger projects with minimum equity

FOR IMMEDIATE RELEASE: September 21, 2018, Santa Fe, New Mexico—Luna Capital, a Santa Fe-based brokerage and real estate firm with a specialty in brokering funding for craft brewing businesses, medical dental practices and tourism businesses announces it is now implementing SBA Green 504 loans, which allow businesses that have maxed out conventional SBA borrowing at $5.5 million to apply for a second loan that increases their borrowing ability to over $10 million by building, renovating or buying energy efficient buildings and using renewable energy.
Press Release / 25.06.2018

Development of a dirt lot that separates Santa Fe Brewing Co.’s brewery from its warehouse, cooler and canning facility is the next step forward for the 30-year-old business. The lot is destined to become the site of a three-story building with 10,000 square feet of office and retail space, and a new taproom. Outside, plans call for a lush beer garden with room for games and three or four surrounding food trucks, said Brian Lock, the brewery’s president. The company held a ceremonial groundbreaking Friday. The building, designed by McClain+Yu Architecture & Design of Albuquerque and to be built by Lockwood Construction of Santa Fe, is expected to open in spring 2019, he said. The outside beer garden will be planted with mature trees from Santa Fe Brewing’s hop farm in Rinconada and watered with recycled water treated on site.
Press Release / 11.06.2018

At Luna Capital, a Santa Fe-based brokerage and real estate firm with a specialty in brokering funding for craft brewing businesses, we frequently analyze specific markets to properly advise our clients. We’ve noticed a recent shift in craft brewing while looking at categories that are critical to understanding what the future holds for this popular industry. The Brewers Association divides the industry in two main categories: Microbreweries, which produce less than 15,000 barrels annually, and regional breweries, which produce between 15,000 and 6,000,000 barrels (one barrel of beer equates to 31 U.S. gallons). According to the Brewers Association, industry growth peaked at 18 percent between 2010 and 2014 and has since slowed. For 2017, growth has been estimated at 5 percent. ADVERTISEMENT As markets mature, competition increases with more entrants and as consumers or end-market users typically stagnate. Only a certain percentage of the population consumes beer, and that market is not growing at...

Press Release / 15.05.2018

For smaller and midsized breweries, including those in New Mexico, growth is still on the agenda.   Brewers in Santa Fe are growing on their own terms despite an overall slowdown in the craft beer market the past two years. Competition, saturation, changing tastes and the acquisition of successful craft brands by large, multinational brewers like Anheuser-Busch InBev and Molson Coors contributed to a statistical slowdown in the craft brewing industry starting in 2016. The Brewers Association, a trade group, defines a craft brewer as one that produces 6 million barrels of beer or fewer annually. [caption id="attachment_2007" align="alignright" width="300"] John Rowley is brewmaster and part owner of Rowley Farmhouse Ales, which opened in 2016 and expects to crack the 500-barrel mark this year.[/caption] Prior to 2016, craft brewers regularly posted double-digit growth in production and sales, year after year. Craft brewers in 2015 had expanded sales by 16 percent and production by 13 percent...

Press Release / 25.04.2018

Kris Axtell enjoyed the productive market as a banker with Wells Fargo. In 2013, however, Axtell decided to make a change after 10 years in the industry. He said he felt the bank wasn't moving at the speed of the market, and the limited portfolio the bank offered to small businesses made him consider a move. Axtell then founded Luna Capital, an advisory, a brokerage and real estate firm based out of Santa Fe, shortly after leaving the bank. Most of Luna's work is done with small businesses and through the first few years of the firm, Axtell's found ways to capitalize on an area where small businesses need a jump start, but can't find one. "Some of the resources that we've brought into the market, are for projects that don't necessarily fit the buckets for localbanks or credit unions," he said. "We spend a lot of our time making sure the...

Press Release / 17.04.2018

Luna Capital Weighs in on Impact of Steel and Aluminum Tariffs on Brewing Businesses, Makes Recommendations   FOR IMMEDIATE RELEASE: April 17, 2018; Santa Fe, New Mexico: Luna Capital, a brokerage and real estate firm based in Santa Fe, New Mexico with a specialty in brewing businesses anticipates new steel tariffs will effect brewing companies immediately. Luna weighs in on the Trump administration’s February announcement regarding imposed tariffs—25% on steel and 10% on aluminum--below. Aluminum According to the Brewers Association, 30% of craft beer now comes in an aluminum can, and small brewers that produce 10,000 barrels or less per year represent the fastest growing segment of those who can. Additionally, breweries that have been open less that a year chose to can over any other option. Aluminum accounts for 5 – 7% of the cost of producing a can of beer. In the worst case, a 10% increase in the price of aluminum results in a...